Yahoo si rafforza nella pubblicità online con l’acquisizione del 100% di Right Media di cui detiene già una quota del 20% acquisita lo scorso ottobre.
L’operazione vale circa 680 milioni di dollari. Con quest’acquisizione si ripropone l’eterna sfida con Google per il primato su Internet, l’operazione infatti, sembra la risposta al recente acquisto di DoubleClick da parte di quest’ultima.
Tutta ciò è stato ripreso e ha un articolo di primo piano su CNNMoney.com:
Yahoo Inc. will buy the rest of the online advertising exchange Right Media Inc. for about $680 million, in a move to boost the reach of Yahoo's advertising to social network sites, which marketers have struggled to reach.
Yahoo took a 20 percent stake last October in privately held, New York-based Right Media, which was founded in 2003.
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Shareholders of Right Media will be paid in roughly equal parts in cash and stock, and employee stock options and other equity awards will be assumed by Yahoo, Yahoo said Monday.
The Right Media Exchange is the industry's largest emerging online advertising exchange, which serves up banner ads and other ad formats to less-trafficked parts of Web sites than traditional premium ad networks, which target busy Web sites.
Yahoo, the market leader in display advertising used by big brand-name marketers, is seeking to boost its presence in the fast-growing market for advertising that can be targeted to small audiences such as individual social network profiles.
The move comes as Yahoo seeks to fend off rival Google Inc., the world leader in delivering pay-per-click advertisements that run alongside Web search results, after Google's recent deal to acquire premium ad network DoubleClick for $3.1 billion.
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